Smirnoff White Plain Vodka

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Freeze filtered at -6°C and passed through modern charcoal filters, Smirnoff White signifies a true revolution in Smirnoff’s distillation process, designed to deliver an exceptionally smooth flavour,” says parent company, Diageo.

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By the mid-­1970s, Smirnoff had become America’s top­-selling spirit, only to be eclipsed by Bacardi for the next 30 years. Beyond lay the rest of the world, and “one of the reasons why Smirnoff has been so successful”, says Atkinson, “is that we have invested in local production in all the key markets. That has enabled us to live up to that original brand DNA of being for everybody because it means we can get to a price point that makes us a mass-market proposition.” The brand is produced in 16 countries, including the Philippines, India, Latvia and Kenya to the original 1864 recipe, according to Atkinson, though he admits the grain from which the spirit is distilled does vary. Asimov, Eric (26 January 2005). "A Humble Old Label Ices Its Rivals". The New York Times . Retrieved 7 April 2010. In the end I figured I might as well give it a try. After all, it was supposed to be freeze-filtered (hence the name Smirnoff White vodka). Also, it was on sale. Smirnoff White vodka is better than the original The premium bottle will ensure stand-out on shelf and high impact retail theatre will capture the attention and imagination of travellers worldwide.” Have you noticed the weird alcohol content of 41,3% in this? I don’t know what’s up with that, but the taste was astonishingly smooth. Smirnoff White vodka went down very gently, and it had an almost sweet note to it. The aftertaste was good, too. It just didn’t seem to be just as aromatic as I would have liked it to be. There was something cool about it. And by cool I mean cold.

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Smirnoff Sours Berry Lemon. Smirnoff No. 21 Red Label vodka flavoured with berry and lemon in a 500-ml, 750-ml, or 1 liter bottle. When the Tsar nationalized the Russian vodka industry in 1904, Vladimir Smirnov was forced to sell his factory and the brand. During the October Revolution of 1917, the Smirnov family fled the country. In 1920, Vladimir Smirnov established a factory in Constantinople (present day Istanbul). Four years later he moved to Lwów (then in Second Polish Republic, now Lviv in Ukraine). He renamed the vodka "Smirnoff". It sold marginally well but not nearly as it had in Russia prior to 1904. Although an additional distillery was founded in Paris in 1925, sales remained far less than that produced in Russia.

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Smirnoff, ranked 4th in IWSR’s Real 100 Spirits list, is launching a ‘pioneering’ new vodka variant – Smirnoff White – a super-premium vodka with an ABV of 41.3% that will soon be available exclusively to travellers. SMIRNOFF WHITE is inspired by the innovative nature and inventive spirit of founding father, Vladimir Smirnoff, who was determined to shake up the world of vodka in his quest for perfection. Neither the nationalisation of his successful vodka business nor a revolution that forced him and his family to leave Russia made him waiver in his commitment to innovation. He rebuilt his business founded on pioneering principles which, today, have inspired the brand and the creation of SMIRNOFF WHITE. Pyotr Arsenyevitch Smirnov (9 January 1831 – 29 November 1898) founded his vodka distillery in Moscow under the trade name PA Smirnov in 1864, pioneered charcoal filtration in the 1870s, and by 1886 had captured two-thirds of the market in Moscow by virtue of the first use of newspaper advertising while suppressing clerical calls for temperance by generously contributing to the clergy. Russian royalty reportedly regarded Smirnov as a favorite. When Pyotr died, his third son Vladimir succeeded him. The company flourished and produced more than four million cases of vodka per year. Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.The striking, crisp white bottle of Smirnoff White reflects the crystalline formations found in the purest arctic ice and highlights the quality credentials which are the hallmarks of this new vodka,” says Diageo. Having been born in Russia, Smirnoff has reigned supreme in the US for decades. Now it must face the challenges the future poses. The original vision behind the brand was to take the highest­-quality vodka the Czars had access to and bring it to the masses,” says Luke Atkinson, global vice-­president, Smirnoff communications. Satisfying the mainstream is what Smirnoff is all about, as exemplified in the 2014 ‘Exclusivity for everybody’ campaign. As Dan Kleinman, the then US brand director, put it: “Smirnoff was created to be enjoyed by everyone, from Czars and Hollywood stars to you and your friends in the bar down the street.” Smirnoff Classic Mix. Smirnoff No. 21 vodka premixed with either lime soda or cola in a 70-cl bottle.

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In 2016, Smirnoff introduced two new Smirnoff Ice flavors: Electric Mandarin and Electric Berry. Also in 2016, Smirnoff introduced the new Spiked line, available in Original, Screwdriver, and Hurricane Punch, as well as their Sourced line of fruit juice vodka, available in Ruby Red Grapefruit, Pineapple and Cranberry Apple. In 2020, Diageo introduced sugar-free Smirnoff Ice, with 4.5% ABV. [15] Smirnoff was mistakenly targeted for boycotts during the Russian invasion of Ukraine. Smirnoff is owned by the British company Diageo and is manufactured in Illinois. Smirnoff Sours Green Apple. Smirnoff No. 21 Red Label vodka flavoured with green apple in a 500-ml, 750-ml, or 1 liter bottle. [2014] Top 10 best-selling vodka brands". www.thespiritsbusiness.com. 23 June 2015 . Retrieved 30 May 2017. Smirnoff was mistakenly targeted for boycotts during the Russian invasion of Ukraine; however, despite its Russian origin, the brand is owned by British company Diageo and for the US market is manufactured in Illinois. [2] Smirnoff numbers [ edit ] Smirnoff's number and other information is shown at the bottom of the label. Depicted here is No. 63 — Smirnoff Twisted V Green Apple.

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Steve White, Global Marketing Director of Diageo Global Travel and Middle East (GTME), said: "SMIRNOFF WHITE is a truly exciting vodka which reflects the pioneering spirit of Vladimir Smirnoff. The innovative freeze filtration process guarantees an exceptionally smooth taste which will appeal to travellers the world over. A 2013 study found that Smirnoff malt beverages were the second-most popular brand specific alcohols consumed by underage youths in the United States. [13] Smirnoff Sours Fruit Punch. Smirnoff No. 21 Red Label vodka flavoured with fruit punch in a 500-ml, 750-ml, or 1 liter bottle. [2014] According to IWSR’s Top 50 international spirits brands list (2012), Smirnoff sells more than 1m cases in five different countries spanning four different regions.

Smirnoff: a brand history - The Spirits Business Smirnoff: a brand history - The Spirits Business

In 2004, Smirnoff trialled a new blend of vodka in the UK and Canada called Smirnoff Penka. Marketing and distribution were handled by The Reserve Brands of Diageo plc. As of 2007 [update] Penka is no longer available in the UK. [10] Michael, Siegel; William, DeJong; S., Naimi, Timothy; K., Fortunato, Erin; B., Albers, Alison; Timothy, Heeren; L., Rosenbloom, David; Craig, Ross; Joshua, Ostroff (1 July 2013). "Brand‐Specific Consumption of Alcohol Among Underage Youth in the United States". Alcoholism: Clinical and Experimental Research. 37 (7): 1195–1203. doi: 10.1111/acer.12084. ISSN 1530-0277. PMC 3655157. PMID 23398328. {{ cite journal}}: CS1 maint: multiple names: authors list ( link) It is inspired by the innovative nature and inventive spirit of Vladimir Smirnoff and his quest for perfection. Neither the nationalisation of his successful vodka business nor a revolution made him waiver in his commitment to innovation. He rebuilt his business founded on pioneering principles which, today, have inspired the brand and the creation of Smirnoff White.” In a 2005 New York Times blind tasting of 21 vodkas, Smirnoff won as the "hands-down favorite". [11] a b Himelstein, Linda (2010). The King of Vodka: The Story of Pyotr Smirnov and the Upheaval of an Empire. HarperCollins. ISBN 978-0-06-085591-8.Smirnoff Sours Watermelon. Smirnoff No. 21 Red Label vodka flavoured with watermelon in a 500-ml, 750-ml, or 1 liter bottle. [2014] Smirnoff Vodka and Cranberry Juice. Smirnoff No. 21 vodka premixed with Ocean Spray Cranberry Juice in a 250-ml can. Diageo unveiled the new product at the recent IAADFS Duty Free Show of the Americas, where it told travel retail journalists that the introduction of Smirnoff White will be its largest vodka launch in travel retail to date, in line with the Diageo Global Travel team’s wider premiumisation strategy. A global rollout of Smirnoff White in the channel will be supported by numerous high-impact activations.